There is a spectrum of approaches in terms of the umbrella of boycott, divestment and sanctions. For example, individuals may only be able to boycott. While organizations such as unions, universities and associations may divest through pensions or refusal to coorperate with Israeli unions/universities. Some focus only on the settlements. While others choose to apply BDS to all of Israel, recognizing that discrimination inside the 1948 borders of the 20% non-Jewish population.
However, collectively, the BDS community seek the same thing: Adherence to human rights and international law. And a desire to nonviolently advocate for freedom, justice and equality for the Palestinian people.