BDS does not target Jews or Jewish businesses, just as the South Africa Boycott did not target Whites but the Apartheid regime. BDS very clearly targets the policies and practices of Israel in regards to the Occupation and the rights of the 20% of non-Jews (Palestinians) inside of Israel. In fact, there are a number of Israeli organizations who support the BDS call. Simply put, BDS focuses on what the state of Israel is doing, not the religious identity of its citizens. BDS will end once Israel meets its obligations under international law as outlined in the BDS call.